As I was asked to write a few author workshops, the changes in Facebook’s algorithm; this algorithm change is going to change how we reach out on FB hugely. Many of you have seen the new boost button and have noticed that you might have a huge change in interaction on your page – the interactions on your page is far more important than how many people have liked your page – because if your audience is not seeing your posts you might as well not have those likes.
Facebook and other companies will offer you like farms, don’t even bother with them, because they will hinder your readers from seeing your posts. Your post is only ran across the feeds of a certain percentage of followers feeds and this is why like farms of any kind is bad your interaction – this click farms are mostly from China and India and after the like is on your page you may feel better with having more likes – but it will be a dead loss to your percent of interaction since this person or bot will no take any sort of part on your page. Before this change, as long as a follower was taking part on your page: liking posts, sharing and/or commenting FB would show your posts in their feeds, but now due to them wanting more advertising money through their boost program they are limiting the percentage of followers from seeing any small business in their feeds.
One of the ways you can combat this is to have contests and awards on your page once or twice a month. You can giveaway books, e-books, gift cards, bookmarks, handbags or any other sort of merchandise you may be slinging. How much is up to you, but friends of mine that use this method are having good results from this, so this is me admitting that I “borrowed” this idea from my friends and you should as well.
One of the best ways to get likes on your Facebook is to take part in online book tours, scavenger hunts, and a lot of other giveaway type of collectors. There are a ton of sources for this and I recommend that you ask other authors which ones have been helpful and which have proven not to bear fruit. We are not in competition with each other and can grow together through our networks.
We all have a lot to learn and teach each other, so never feel embarrassed to ask another author questions.
J.L McFadden was born in Pennsylvania and spent his life bouncing around the States until beginning to travel the world. Starting out he was a well-known musician in upstate New York that had a heavy playing schedule. Later he went back to his home state to work in the Lumber mills of the mountains. In California working in sales, management and even directed a small moving company until deciding to see the world. His travels around the world have allotted him to not only join an International Aikikai Aikido Federation, but have trained with Sanseis from Belgium, Ukraine, Russia and other European countries. He accounts his journeys and meeting of new people to his broad character types in his books.
While still doubled over, picking up a book, Adela stated with a sultry voice, “One of these days, I am going to make you deliver on all of those promised ideas, running through your head when you watch me.” She had a playful sound to her voice with her smile, telling that fulfilling his dreams was not out of the question.
This tour sponsored by 4WillsPublishing.wordpress.com